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Sex Toys Delivered Any Place in India
Sex products including sex toys, erotic lingerie, lubricants, creams, literature, accessories will now be delivered anywhere in India.
Samir Sariya the CEO of the upcoming online marketing venture of sex products expects people in
India to be,
"more adventurous with their sex lives and at the same time stay discreet".
At present sex products industry pegged at Rs 1,200-1,500 crore is run mostly illegally from Delhi's Palika Bazaar and Mumbai's Manish Market.
Sex toys and westernization in India, the land of Kamasutra
Use of mobile internet in all socio economic classes is increasing in geometric proportion in rural as well as urban India. It is not uncommon to see one person owning two mobile handsets. There is hardly anyone who has not viewed porn at least once on internet. Clandestine love affairs amongst the married and unmarried are becoming far too numerous, thanks to the mobile phone, which gives privacy like never before as well as enviable ease of staying in touch with one another. The metro Indian, unmindful of global recession and dire poverty and scarcity in their own country, is seen to spend lavishly to watch movies, eat outside and buy expensive branded products. This trend is rapidly percolating to rural India. With high spending capacity, exposure to fashion channels on television and relentless westernization of culture it would not be surprising if this venture makes roaring profit beating shady dealers who even use spam to sell sex products in India. The high profile honchos are expected to bring professionalism. Poor services, customer unfriendliness, poor implementation of law has enabled national and multinational companies to proliferate wearing the guise of western modules, which offer poor ‘customer service’ and fallible ‘computerization’. Customers buying sex toys and erotic goodies who suffer due to poor services of pseudo professional enterprises will not even be able to voice any complaints.
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മലയാളം: ഡെൽഹിയിൽ സ്ഥിതി ചെയ്യുന്ന ഇന്ത്യാഗേറ്റിന്റെ ഒരു ദൃശ്യം (Photo credit: Wikipedia)[/caption]
What they say about selling sex products in India?
"The sheer size of the business opportunity was the biggest driver for me to leave the high-paying job in Singapore with an amazing expat life," says Samir Sariya who was lead business developer at Microsoft Singapore.
Perry Avary, regional manager (South Asia) at Aramex said,
"As soon as he (Saraiya) came up with the idea, we agreed for this arrangement".
"It is the right move in the right direction," observes Taraporewalla, the Internet industry veteran.
Sex Products Online in India: Who's in it?
Co-founders and Investors:
- Samir Saraiya, who was lead business developer at Microsoft Singapore, also had a stint in Yahoo! India and The Times of India. Samir Saraiya based in Mumbai, India will look after the Strategy across Internet, Mobile and E-Commerce for the sales of sex products. Presently Sariya, who is from S.P. Jain Institute of Management & Research, heads Digital E-Life and Amrut Software Pvt. Ltd. With him are:
-
Neville Taraporewalla, senior director (emerging markets), Microsoft India;
-
Jaspreet Bindra, formerly regional director (retail, entertainment and devices), Microsoft India;
-
Vikram Varma, head of Internet solutions firm Digital Driftwood;
-
Abhay Bhalerao, chairman of Amrut Software; and
-
Internet lawyer Lekhesh Dholakia.
Measures for Secrecy of Buyers of Sex Toys in India
Secrecy of buyers will be their prime concern. "Besides the fact that I have asked my employees to sign a bond in this regard to keep the names of our clients secret, I have also tied up with (logistics services firm) Aramex International to ensure that customers can collect the products from Aramex offices in their hometown," says Saraiya.
Legal aspects of sale of sex products in India
About the legal aspect Samir Sariya says,
"As long as the products are not 'obscene' and/or displayed or exhibited in a manner which is not 'obscene', there ought not to be any serious concerns in the sale of such products."
Below is the verbatim
News published in The Time of India
.
Ex-Microsoft exec starts online sex products shop
Ullekh NP, ET Bureau Jan 12, 2013, 12.29PM IST
NEW DELHI: Here's a startup with a difference - a group of senior corporate executives, headed by a former Microsoft heavy hitter, has launched an online shop for adult products.
The products on sale on the site include erotic lingerie, lubricants, creams, literature, and accessories and so on. Thatspersonal.com has tied up with several global brands to exclusively sell their products in India.
Sex products in India are illegally sold from
Samir Saraiya, CEO of Digital E-Life which runs the site, was formerly lead (business development) at Microsoft Singapore. He had worked with Microsoft and Yahoo in India as well. Other co-founders and investors are Neville Taraporewalla, senior director (emerging markets), Microsoft India; Jaspreet Bindra, formerly regional director (retail, entertainment and devices), Microsoft India; Vikram Varma, head of Internet solutions firm Digital Driftwood; Abhay Bhalerao, chairman of Amrut Software; and Internet lawyer Lekhesh Dholakia.
Says Saraiya: "The sheer size of the business opportunity was the biggest driver for me to leave the high-paying job in Singapore with an amazing expat life." He pegs the current size of the sex products industry in India - mostly run illegally from crowded markets such as Delhi's Palika Bazaar and Mumbai's Manish Market - at Rs 1,200-1,500 crore. He expects the industry to grow manifold as people look to become "more adventurous with their sex lives and at the same time stay discreet".
Dholakia explains that while certain sex toys may attract punishment for obscenity under Indian laws, the ones that sell won't. "As long as the products are not 'obscene' and/or displayed or exhibited in a manner which is not 'obscene', there ought not to be any serious concerns in the sale of such products," he notes.
Taraporewalla, who was earlier director and country general manager at Yahoo India, says he agreed to be an angel investor immediately after going through Saraiya's project plan.
"The confidence comes from the team that he (Saraiya) has assembled and with India being on the threshold to have one of the largest online audiences in a couple of years ... it is the right move in the right direction," says Taraporewalla, the Internet industry veteran.
The unique selling proposition of the online shop is its stress on keeping secret the identity of the buyer. "Besides the fact that I have asked my employees to sign a bond in this regard to keep the names of our clients secret, I have also tied up with (logistics services firm) Aramex International to ensure that customers can collect the products from Aramex offices in their hometown," says Saraiya. Which means a customer residing with, say, his/her parents can collect the "tamper-proof, unmarked package" from an Aramex office that he/she has specified while placing her order. "As soon as he (Saraiya) came up with the idea, we agreed for this arrangement," says Percy Avari, regional manager ( South Asia) at Aramex.
As of now, payments on the site - which was soft-launched recently - are to be made through credit/debit cards or via Net-banking. Saraiya said he soon plans to introduce cash-on-delivery services and extend the reach to small towns.
Among others, Digital E-Life has entered into exclusive agreements with well-known global brands such as Shirley of Hollywood, the American lingerie brand. Similar pacts are in place with companies selling adult products such as PJUR ( Germany), Sensuva (US), Shunga (Canada), Male Basics (US) and Premium Bodywear (Germany).
Source Acknowledgement
http://articles.timesofindia.indiatimes.com/2013-01-12/computing/36295540_1_microsoft-india-jaspreet-bindra-products
Retrieved: January 17, 2013
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